When Twitter started back in 2006, no one had imagined that it would become such an important tool in even less than a decade after its launch. At first glimpse, it does not look like having any potential for marketing because of its limited functionality. However, great marketing success can be achieved by this tool, provided the proper marketing strategies can be implemented. Here are few latest Twitter marketing strategies that have been found effective.
Twitter Marketing Strategies and Tactics
▪ It’s About Balance
Your followers want to relate to you and know more about you, but that doesn’t mean you keep posting self promotion material and nothing else. It is important that you follow your target audience and engage in meaningful conversations with them. Make sure your tweets are balanced between self promotional links, industry news, replies and re-tweets. This gives a personality to your Twitter account and makes your followers feel connected to you.
▪ Hiring a Social Media Executive is Not Enough
Many organizations have the impression that hiring a social media executive is all that needs to be done to harness the power of social media for their business. However it has been noticed that companies get better response from their customers when their employees also tweet from their own accounts. It is important for organizations to allow and encourage the use of Twitter within its employees. The reason behind this is that customers like to know the inside information about the company and its working. Social media policies should be defined and employees must have clear guidelines about what information needs to be private and what goes public.
▪ Do Not Forget the Search Engines as You Tweet
Yes, search engines do notice tweets and other social media updates. If you already have an SEO specialist working for you, you can simply ask him for the top keywords that are relevant and most profitable for your business. If not, then you can do so yourself by using Google’s free keyword tool. Once done, try to incorporate at least one of the relevant keywords in your tweet every time. Using keywords helps you attract the right audience to your tweet and ultimately to your business.
▪ Tweet Regularly and Schedule Tweets
Being predictable brings trust and trust goes a long way in building your business. A good way to be predictable is to tweet regularly rather than tweeting in bursts. There are many free and paid tools available that let you schedule your tweets for months in advance. Moreover, if you have followers from different parts of the world, you can tweet at different times throughout the day to be available to all time zones equally.
These are just few strategies that have worked well for many organizations in the past. The online world keeps on changing and so do the Twitter success strategies. It is important to have a plan in mind and execute it to get the best out of Twitter or any other social media platform. It is also a good idea to follow some good social media marketing blogs to keep yourself updated with the latest trends and fine tune your Twitter strategies accordingly.