Although it is painful to admit, finding that perfect job is harder now than ever before. With more individuals qualified for a limited amount of positions and in a highly competitive market, we need to utilize all of the resources available to present ourselves in the best light. In truth, the traditional “beating the streets” job hunting methods are quickly being replaced by the use of the internet and the multitude of options available at the click of a button. While we may be able to encounter many employment opportunities with job search portals, companies are increasingly using the power of social media for recruitment and advertising. Let us rate some of the largest social networking sites on their usefulness in searching for a job.
This platform is the largest in the world; boasting well over a billion users. Most of us are extremely familiar with the way this site operates and use Facebook on a daily basis to communicate with our loved ones. Although it may sound a bit counter-intuitive, in my experience more does not necessarily mean better. While Facebook is great for casual networking, serious companies rarely post listings for jobs on the site due to its youthful and sometimes flippant nature.
After using Linkedin myself, I can easily state that this site is one of the most powerful tools when one is actively seeking employment. This site can be thought of as an “electronic resume” and some of the largest corporations in the world use Linkedin as their means to pre-screen job applicants. An up-to-date and professional profile can in some cases sell itself, and it is commonplace for job hunters to place a link to their profile when sending any applications by email.
While a Twitter account can prove popular amongst the masses, many recruitment professionals are rather dubious as to its usefulness in the job market. One of the downsides to Twitter is that one can only post a limited amount of text. Additionally, the constant use of hashtags and shortened phrases may leave many in the dark. It is a good addition to have as a social media platform but should not be used as a standalone means to find work.
This site is the youngest of the previously mentioned platforms and yet is predicted to rival the exposure of Facebook. The combination of pictures and promotional text may serve as a visual aid in a job search, but I am doubtful if it will prove to be anything more. I personally believe that the power of Pinterest is more relevant for businesses that wish to visually advertise their products or services to a specific audience. Only time will tell if Pinterest proves to be a useful tool.
I am personally a big fan of Google+. As it is heavily integrated into the largest search engine in the world, one’s Google+ page will naturally show up higher on search rankings. In fact, many believe that this site may surpass Facebook in popularity in the next few years. As a great deal of exposure on a flexible platform is key to getting information out to the relevant companies, Google+ can be a welcome addition and should be used in conjunction with Linkedin.
When searching for jobs online, a social media platform is only as effective as how it is used. These will not work by themselves and the serious job seeker needs to proactively search for contacts, regularly update his or her status and most importantly market themselves in a positive and intelligent manner. Who knows, that perfect job may be only a click away!
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